Some find Digital Marketing perplexing, but it is in fact easy and straightforward. You need to take care of the basics before investing in advanced concepts. Here are 15 basic, but unheard, techniques you can use to achieve greater digital marketing goals.
1. Optimize Meta Tags
Optimizing meta tags is the most basic on-page SEO strategy. Yet many marketers tend to neglect it. Search engine crawlers look at the tags closely to determine what the website is about. This old school technique can be the difference between higher and lower rankings on SERP.
2. Improve crawlability
Your digital marketing will be less effective if bots cannot crawl your web pages properly. To check your website crawlability, go to the Google Search Console tool and analyze your website.
3. Increase website loading speed
Online visitors always seem out of time. They scan instead of read, skip instead of watch the entire length. Therefore, you need to ensure your website loads at a satisfactory speed.
4. Get rid of duplicate content
Google literally hates duplicate content and will penalize you via its Panda algorithm. This would be disastrous for your digital marketing campaign. Therefore, stay miles away from duplicate content and regularly check for such material on your website.
5. Target long tail keywords
Long tail keywords make up about 70% of all searches on the web. And the best part is they’re easy to rank for. So if you’re still targeting single or double keyword phrases, you need to rethink your strategy.
6. Be human on social media
People want to connect with people like them on social media, not with faceless brands. Therefore, stop promoting your company and start engaging like a human would.
7. Reply and resolve negative feedback
No matter how good of a service or product you provide, a few customers will get disappointed for a myriad of reasons. To convey their dissatisfaction, they may leave negative feedback. Your job is to emphatically reply to those criticisms instead of blacklisting them.
8. Use paid ads
Never shy away from paid advertising. In some cases, they’re superior to organic and free digital marketing techniques.
9. Re-target till conversion
Re-targeting is where the money is. People need to make at least 6 to 8 touch points with your brands before they place an order. So re-target till your visitors convert.
10. Increase repeat purchase
Practically, it is easier to convince existing users to purchase from you than new customers. Therefore, part of your digital marketing efforts should also focus on retention of your converted users.
11. Don’t spam
While re-targeting and repeat purchasing campaigns are important, what’s more important is not spamming your users. This would paint a negative perception of your brand.
12. Integrate chat bots
People are seeking direct information more than ever. A chat bot helps you deliver precise information to those you’re seeking to serve.
13. Start producing videos
Rise of YouTube, Facebook Live, TikTok, IGTV all point to the fact that Video is the new king. Therefore, invest in creating relevant videos.
14. Fix Server and HTTP Status Issues
Server is where your website resides. If your website is experiencing continuous server issues, then it will hamper your digital marketing efforts.
15. Track everything
Finally, everything you do must be tracked using analytics software. Remember, if you can’t measure it, you cannot improve on it.