Search engine optimisation is undoubtedly a good practice to get into top search results on search engines like google, yahoo or bing. There lie two major parts to it. One is the On page SEO and the other one is the Off-page SEO.
On-Page SEO is everything related to optimizing one single blog post or webpage in order to increase site in all usability, relevance and engagement.
On-page SEO might look complex but when simple steps are followed it can boost the site’s ranking to a great extent.
On-Page SEO can be easily controlled and managed for best results out of our website or blog. A few things. Suggested by National School of Internet Marketing (NISM) experts, that are important while optimising web pages or blog posts over a website or blog to get higher ranks or more traffic are summed up below. These points will help you understand every single bit of On-Page SEO and how to exploit it to the best.
Content is everything when it comes to websites or blogs or any business running online. What you convey to your visitors and how you convey is the first and foremost thing of importance. To generate a regular traffic that is frequent and recurrent, it is important to serve them with quality content. Content should be:-
- Should have an Optimum length
- Well Designed
- Have High Readability
Keywords play an important role in search engine optimisation. The role of keywords is not just in making google algorithm find you and rank better on their search results but it is equally important for the site visitor to understand and analyse what your webpage’s content is all about. It is important to a few of the below-mentioned tips to get onboard for On-Page SEO.
- Have a set of precise and relevant keywords to your article.
- Drop these keywords in the very beginning of the content.
- Start your title tag or title with your most important keyword.
Web page or blog post URL should also contain a few of our focused keywords.
Design of Website
Why would users visit your website? Or why would they stay on it for longer than just a few seconds? Yes, obviously when the site is user-friendly, easy to a access & navigate through and fast. Well designed websites are most loved. The website should have following bullets that can help achieve better results.
- Good speed
- Easy to navigate
Use of Infographics
Infographics are another good way to convey your article core value to the people reading it. Adding images, graphics, videos gives a boost to the duration which users spend on your article. But, images are not just to be posted, they need to be well designed and optimized. Unique and clear images improve google ranking and help google’s crawler to locate your website better. Visual content engages the visitors and also makes it easier for them to share your recommend your article or blog post. Thus, good quality and creative images that convey the basic idea of an article are a super way to increase the blog traffic and make it stick to your site.
Linking- Internal & External
Links and backlinks are a great way to score better. Linking your article with a few more relevant and appropriate links increases the accountability of your article. Links and backlinks can be best understood the way Wikipedia does it. Internal links can be best seen on any particular search page of Wikipedia.
On single search results of Wikipedia, there a numerous internal links in the form of keywords and subheadings. Internally linking your article increases its strength to be ranked better through Google’s algorithm and also makes the site easy to navigate and user-friendly. This, in turn, enhances user experience to your site.
On Page SEO can be best managed with easy techniques that will boost in all user experience of your site. Writing good content, using the right keywords, putting optimized images, internal linking and good technical setup will work wonders. To enhance the in all user experience is the prime focus as people and traffic is the main objective of any website or business running online.
Use Seo friendly URLs, add keywords to your title, add modifiers to the title, have a great meta description, boost site speed, have easy sharing buttons and well designed and framed website is everything to be on the top searches of any search engine.