The year 2020 was full of turbulence and a situation that nobody thought would ever arise. What we had to face in 2020 has revealed a new set of customer trends and process shifts which is very likely to become prevalent and play a much greater role in the market of 2021. According to the professionals in this industry, the top 10 social media marketing trends to watch in 2021 are listed below.
1. Socially conscious audiences have made a huge impact on brands, politics, and society as a whole. Hence, companies need to engage more topics like social justice and mental health in order to prevail in the market.
2. Stopping false news over social media becomes the responsibility for all the companies and makes sure that only the truth is highlighted.
3. Post not containing a video gets about 92% less traffic hence video content is important.
4. Gaming communities have been on a rise in the past year and brands need to become more focused on these relevant communities.
5. Memes are now a big way to enhance communication and engagement.
6. Many social media platforms have been taken over and some fewer famous platforms have become widely used in the last year. It may be expected that the same platforms will be in the market in 2021.
7. Companies will shift to older ways of engaging customers and hence we will see a rise in old-school-marketing strategies.
8. The key for engagement will be communicating various information and social issues because it no longer holds the top priority for customers.
9. Looking back on 2019, everyone has a feeling of how good those days were and this is why this emotional connection will play as a key if “nostalgia marketing” is used.
10. The events have become hybrid because many events have been shifted to 2021 from the past year.
These are the ultimate 10 Social Media Marketing Trends to Watch in 2021 which will bring about a global change. This means that there will be huge scope for the professionals in the digital marketing field. The best institute that offers digital marketing courses is National School of Internet Marketing.