Everyone knows the basics about preparing for an interview – pick an outfit that is clean and appropriate for the job level, don’t wear too much perfume or cologne, and thoroughly research the company beforehand. I was recently involved with the interviews for digital marketing positions and was surprised to see that several of the candidates made the same mistakes.
You can bet that you will be asked whether you have reviewed the company’s website or social profiles. Don’t worry, this isn’t a trick question and no one is looking for your flattery. This question is asked to see what fresh insights and perspectives you can bring.
I remember being astounded at the number of candidates who hadn’t put much effort into their own digital brand. Whenever an interview with a candidate was booked, I would immediately look them up online, usually starting with LinkedIn and then moving on to Google.
The digital marketing space is varied with everything from SEO to social media marketing to marketing automation falling under the digital umbrella. If you can do most of the job as described in the posting but are a little shaky in one area, don’t panic. Rather than try to gloss it over, turn it into an advantage.
While it may be tempting to speak about how much you know about growth hacking, hashtags and gamification, you’ll quickly lose the interviewer’s interest if none of those terms have to do with the job you’re interviewing for.
Any digital marketing role will have a measurement component to it, there is no escaping that. You can find yourself working with web, social or online advertising analytics. As a result, you need to show that you are both comfortable working with the analytics and interpreting them.