Using a search engine seems like an easy thing to do. Just type what you’re looking for and then the magic of the internet brings you what you need. It all happens so fast we barely have to wonder how all this is possible. What do search engines use to bring you the information you need at your fingertips?
Better yet, how can you use search engines and its tools to bring in more business?
Almost everyone that has a website uses search engine webmaster tools and the one most commonly used is the Google Webmaster Tool. A webmaster tool is like the brain or the nerve center of the website. It defines what a website can do and processes the information it gathers in order to respond.
Is it complicated to use if you don’t have a technical background? Yes. But it’s important to know what it can do. Then, you’ll understand how these tools are used for your business.
These are some businesses that still see their websites as online placeholders. They can’t imagine it doing more than just sharing information online. But with Google Webmaster Tools, you can turn your website into a powerful marketing and promotional machine. With the right tweaks and parameters, you can work with search engines to help you:
reach the biggest number of people relevant to your market
make your website and your business visible to potential customers
keep your business top of mind to your target audience
provide value to customers which would keep them coming back for more
optimize your business website to reach your online market goals
Basically, if your business is a travelling salesman, search engine optimization is the car that makes it easier to get to your customers. Webmaster tools on the other hand, are the different parts of that car. As a driver, you don’t have to know how each car part works, but you do need to understand how they work to get you where you want to go. Knowing how each component works also helps you figure out what the problem is and what you need to replace or fix in order to solve the problem.