Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel.
It's no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts … especially your social strategy.
Video has absolutely dominated social. According to a recent Research report, four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years.
Why is this important? Well, if you aren't creating video, you're likely falling behind. But, don't fret. For most videos, the more simple and raw it is, the more authentic the content seems … and that's what really matters to your audience.
Better yet, video production is more cost effective than ever — you can shoot in high-quality, 4K video with your smartphone.
So … video is cheaper and easier than ever. But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. That's why we compiled this guide.