Emails may be used to increase sales, promote customer experience i.e., mailings, win business, raise brand recognition and reward client loyalty. Email marketing for current clients and consumers focuses on communication and awareness. Also, 99% of consumers check their email every day, making it the clear favorite method for receiving brand
information.

Online Presence increase brand awareness , trust & engage with customers. GMB that is Google My Business help to establish your business on Google.

• Understanding of search engine algorithms
• Factors influencing search algorithms
• Keyword analysis
• Link analysis
• Meta tags and descriptions
• Understanding search engine databases

• Understanding of Blogging and Adsense
• Creating and managing a blog
• Monetizing a blog with Adsense
• Blogging strategies

For any kind of company , Competitor analysis is most important part to improving their performance or understand basically customer need.