What is Digital Marketing – Overview and Basics

What is Digital Marketing?

Digital marketing is basically introducing and promoting your product or service online via websites, advertisements and social media. Digital marketing helps you to drive the ‘Organic Traffic’ to your website and grow in general. The main motive of Digital marketing is to:

(i)  Engage and Educate audience about the products and services

(ii) Generate Demand of the products and services

(iii) Obtain Thought Leadership

How to Market?

There are many ways to market your products or services online. Before starting with the different ways of marketing, it is important to understand your target audience and their needs. To understand this you can use Google Keyword Planner, it helps you understand what people are looking for the most in a specific area.
After you know what people have been looking for you can start using marketing techniques. Here are some ways followed by the most successful digital marketers.

1) SEO – Search Engine Optimization

SEO (Search Engine Optimization) is the process of bringing your website or blog on the first page of a search engine. This is a totally free process.
Every search engine uses SEO, so having a good SEO knowledge would help you get on the first page and a higher ranking.  To write a good SEO you need to choose correct keywords. These keywords could be determined from the Google keyword planner by simply typing the title you’re planning to use for the blog and checking what and how many people are looking for.
SEO works on the concept of credibility. To make sure your website is credible; use the same keywords in URLs, Titles, Meta description and Content. Create a lot of back-links. Back-links in easy words is ‘ People using your URL is their own blogs.’ For example: You go to a blog and see a link there, when you click on it, It’ll take you to a new page or an entirely new website. That ‘Link’ is called a back link. The more back-links you have, the more credible your blog or website becomes for Google and other search engines.

2) Search Engine Marketing

Search Engine Marketing is where you pay some amount to the search engines to display your links on the top and every time someone clicks on it, you pay them some amount. This amount is decided by the Search engines.
The most important thing to remember here is the Relevancy. Your landing page (Where traffic will be directed) must have the same information as mentioned in the advertisement, if not it’ll gain you bad user experience and might actually be considered as a bait.

3) Social Media Marketing

Social media marketing is the most popular way of reaching up to people. It is promoting your product or services via social platforms like Facebook, Twitter, Youtube, Linkdin, etc.
these are the strongest mediums to gain organic traffic from and the easiest of all the other marketing techniques to master. Social media can help you create demand of your product and increase the reach too. Celebrities or Popular figures use these platforms for personal branding. They create their pages and accounts and publish paid content. A lot of companies like Amazon and Airtel provide 24/7 customer support online on Facebook and Twitter, the major benefit of this ‘online office’ is to create an image in front of the world because the faster you solve the issue the more reliable you’re proved.

4) Influencer Marketing

Influencer marketing is similar to social media marketing but here you pay public figures to promote your product. Celebrities and Publishers have a larger reach while the friends and fans that follow you have a higher influencing rate as their promotion is simply not restricted to online mediums only.

5) Affiliated Marketing

Affiliated marketing is basically using people’s potential and reach to promote your products and services. This is the process where you pay some amount to the affiliated people in return of their promotion and sales produced by them. The example of this type of marketing could be majorly seen on youtube where youtubers mention the products they’re using, this compels the audience to try out the same product. Companies like Amazon use Affiliated Marketing to drive organic traffic.

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