If you’re choosing a career path in Dubai, you should highly consider digital marketing. The Middle Eastern country is known for its oil deposits and lavish, high-end tourism. But the digital marketing sector is slowly opening up. To get started, you should take a digital marketing course in Dubai.
Tourism Needs Digital Marketing
Major cities in UAE like Dubai, Abu Dhabi, and Sharjah are top tourist destinations. People from all over the world come to these cities to spend quality time with their friends and family. To facilitate these tourists, there are registered tourism companies and agents. These companies require digital marketing services to acquire clients. Since everything seemingly begins with a Google search, they need professionals who can set up ads on Google showcasing their tour packages. And these professionals are highly rewarded. Also tour companies need to run ads on social media websites. Although certain social media sites are restricted in Dubai, you can still run ads for foreign visitors.
Other sectors like retail, real estate, B2B, news and media companies also require digital marketing professionals in Dubai.
What to learn in a digital marketing course in Dubai?
Now that you’re interested in making your career in digital marketing, you can take up a course on it. But what should you look forward to? At the bare minimum, you should learn the following concepts:
● Search Engine Optimization or SEO
● Social Media Marketing or SMM
● Pay-per-click advertising or PPC
● Email Marketing
● YouTube Advertising